Until you put things down on paper, you'll never really understand your business.  That goes with creating goals, marketing plans and everyday business processes in your business.  An operations manual is an ever evolving document that serves…

In a world where potential customers do online research from their homes, phones, and tablets the need for social proof has never been greater. Online reviews, where customers have rated your business publically for all the world to see, has…

Are you tracking the results of the money you spend on marketing or are you taking the "Pay and Pray" mentality, hoping for the best. It's never been easier to use analytics, both  online and offline, to track the results of your marketing…

Owning a business is hard enough.  Don’t go it alone.  Making connections with other owners that already have an audience of your target customers can create a WIN-WIN-WIN.  The other owner builds their brand as a trusted resource, an authority,…

Every business owner dreams of opening their doors for the first time with a crowd of customers waiting to hand over their money.  More often than not, this usually doesn't happen. Launching your business with a bang requires planning, coordination…