The Small Business Express

SBX 14: How Your Business Can Work With Charities

Serving customers is great.  But as business owners we have the opportunity to do even more for causes, communities, and people the world-over.  Almost everybody nowadays has a favorite charity (or two, or five) and the question becomes: how…
How To Create An Operations Manual For Your Business

SBX 13: How To Create An Operations Manual For Your Business

Until you put things down on paper, you'll never really understand your business.  That goes with creating goals, marketing plans and everyday business processes in your business.  An operations manual is an ever evolving document that serves…
The Small Business Express

SBX 12: How To Manage Being Overwhelmed By Your Business

Being a business owner is synonymous with feelings of overwhelm.  Our world is so multi-faceted that we must be trained to cope with way more incoming and outgoing stimuli than the person who punches out at 5pm.  But what do you do when busy…
The Small Business Express

SBX 11: Traps To Avoid When Creating Your Website

Creating a website for your business can be a nerve racking experience.  You know little about how everything works and have to rely on designers, developers and others to help guide you down the path.  Pricing is eradicate and there are so…
The Small Business Express

SBX 10: An Online Customer Review Strategy That Works

In a world where potential customers do online research from their homes, phones, and tablets the need for social proof has never been greater. Online reviews, where customers have rated your business publically for all the world to see, has…