The Small Business Express

SBX 9: How To Win The Local SEO Game

When looking for a local business, most people start their search online.  The search engines know this and have been working hard to create a better local search experience for users. What does this mean for you, the local business owner? It…
The Small Business Express

SBX 8: How To Effectively Using Inbound and Outbound Marketing Strategies

Getting people’s attention in an over-crowded, convoluted marketplace isn’t easy.  Furthermore there are so many options, nuances, and complexities of a modern day marketing plan, it’s no wonder businesses never reach their full potential.…
The Small Business Express

SBX 7: How To Track The ROI Of Your Marketing

Are you tracking the results of the money you spend on marketing or are you taking the "Pay and Pray" mentality, hoping for the best. It's never been easier to use analytics, both  online and offline, to track the results of your marketing…
The Small Business Express

SBX 6: Signing Your First Commercial Lease

Signing a commercial  lease can be one of the most intimidating and rewarding experiences that an owner has.  On one hand, it shows your commitment and optimism for the future.  On the other, it puts you on the hook for a lot of money, sometimes…
The Small Business Express

SBX 5: How To Create Great Advertising Copy

Do you feel like all of your advertising dollars are being flushed down the toilet?  Do you feel like you're wasting your money and that pretty much all paid advertising is just a total waste of time? You're not alone. Most business owners…
The Small Business Express

SBX 4: How To Connect With Influencers In Your Industry

Owning a business is hard enough.  Don’t go it alone.  Making connections with other owners that already have an audience of your target customers can create a WIN-WIN-WIN.  The other owner builds their brand as a trusted resource, an authority,…
The Small Business Express

SBX 3: How Do I Build Traffic to My Website Fast!

You've built a shiny new website for your business.  Congratulations!  Now what?  "If you build it, they will come".....uh,no.  Sorry, this isn't The Field of Dreams, building website is only the first step, now you have to learn how to…
The Small Business Express

SBX 2: How To Find Customers For Your New Business, Fast!

You’ve made the investment of time, energy, and money to launch a business.  You’ve got some customers under your belt, but things aren’t going as planned.  It’s as if you’re the star of your own Direct TV commercial.  Bills and…
The Small Business Express

SBX 1: How Do I Start My Business Off With a Bang?

Every business owner dreams of opening their doors for the first time with a crowd of customers waiting to hand over their money.  More often than not, this usually doesn't happen. Launching your business with a bang requires planning, coordination…