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small-business-podcast

SBX 21: How To Validate Your Business Idea

Has anyone ever told you, "you're so great at (insert skill), you should start a business!" These words, though innocent, have paved the road to more failed business ventures than any recession, depression or economic downturn ever has. Encouragement…
The Small Business Express

SBX 8: How To Effectively Using Inbound and Outbound Marketing Strategies

Getting people’s attention in an over-crowded, convoluted marketplace isn’t easy.  Furthermore there are so many options, nuances, and complexities of a modern day marketing plan, it’s no wonder businesses never reach their full potential.…
The Small Business Express

SBX 4: How To Connect With Influencers In Your Industry

Owning a business is hard enough.  Don’t go it alone.  Making connections with other owners that already have an audience of your target customers can create a WIN-WIN-WIN.  The other owner builds their brand as a trusted resource, an authority,…