Entries by Gary Shouldis

SBX 13: How To Create An Operations Manual For Your Business

Until you put things down on paper, you’ll never really understand your business.  That goes with creating goals, marketing plans and everyday business processes in your business.  An operations manual is an ever evolving document that serves as a reference manual for you and your employees and helps to keep your high standards consistent across […]

SBX 11: Traps To Avoid When Creating Your Website

Creating a website for your business can be a nerve racking experience.  You know little about how everything works and have to rely on designers, developers and others to help guide you down the path.  Pricing is eradicate and there are so many choices, from free DIY platforms to really (really) expensive solutions from design […]

SBX 10: An Online Customer Review Strategy That Works

In a world where potential customers do online research from their homes, phones, and tablets the need for social proof has never been greater. Online reviews, where customers have rated your business publically for all the world to see, has become one of the most important marketing strategies that very few businesses are using.  Some […]

SBX 9: How To Win The Local SEO Game

When looking for a local business, most people start their search online.  The search engines know this and have been working hard to create a better local search experience for users. What does this mean for you, the local business owner? It means great opportunity. In the past, you were forced to go head to […]

SBX 8: How To Effectively Using Inbound and Outbound Marketing Strategies

Getting people’s attention in an over-crowded, convoluted marketplace isn’t easy.  Furthermore there are so many options, nuances, and complexities of a modern day marketing plan, it’s no wonder businesses never reach their full potential.  Firing on all cylinders requires an integrated plan of both inbound AND outbound marketing: Outbound marketing (push marketing) is blasting your […]

SBX 7: How To Track The ROI Of Your Marketing

Are you tracking the results of the money you spend on marketing or are you taking the “Pay and Pray” mentality, hoping for the best. It’s never been easier to use analytics, both  online and offline, to track the results of your marketing efforts.  Great marketing isn’t just created, it’s something that gets better over […]

SBX 6: Signing Your First Commercial Lease

Signing a commercial  lease can be one of the most intimidating and rewarding experiences that an owner has.  On one hand, it shows your commitment and optimism for the future.  On the other, it puts you on the hook for a lot of money, sometimes for a lot of years.  A $1000 lease for 5 […]

SBX 5: How To Create Great Advertising Copy

Do you feel like all of your advertising dollars are being flushed down the toilet?  Do you feel like you’re wasting your money and that pretty much all paid advertising is just a total waste of time? You’re not alone. Most business owners feel like the Return On Investment (ROI) for their advertising spend is […]

SBX 4: How To Connect With Influencers In Your Industry

Owning a business is hard enough.  Don’t go it alone.  Making connections with other owners that already have an audience of your target customers can create a WIN-WIN-WIN.  The other owner builds their brand as a trusted resource, an authority, and also extra sales revenue from any agreements you make.  Customers have opportunities to solve […]

SBX 3: How Do I Build Traffic to My Website Fast!

You’ve built a shiny new website for your business.  Congratulations!  Now what?  “If you build it, they will come”…..uh,no.  Sorry, this isn’t The Field of Dreams, building website is only the first step, now you have to learn how to send traffic to your website. Building a new website is like building out a storefront, […]

SBX 2: How To Find Customers For Your New Business, Fast!

You’ve made the investment of time, energy, and money to launch a business.  You’ve got some customers under your belt, but things aren’t going as planned.  It’s as if you’re the star of your own Direct TV commercial.  Bills and credit card debt cause stress.  When you’re stressed, you get desperate.  When you get desperate, […]

SBX 1: How Do I Start My Business Off With a Bang?

Every business owner dreams of opening their doors for the first time with a crowd of customers waiting to hand over their money.  More often than not, this usually doesn’t happen. Launching your business with a bang requires planning, coordination and a ton of hard work on your part.  The good thing is that launching […]

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